#UnlockGame — Chris Puma

Champs Sports –– Teaser Campaign

Background: Champs Sports wanted to unite fans through the love of sneakers, sports and hip-hop.
The ask: Team up with DJ Khaled and Todd Gurley to unlock the keys to a secret store location.

We periodically dropped teasers where we knew our fans would find them first: Twitter and Instagram.

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One hero video was filmed at Khaled's house–– the ultimate location for the secret store.

And multiple, bite-sized teasers were produced for YouTube and social channels.

Overall, Champs' Twitter received a much needed bump in overall engagement, and only about 3% of YouTube comments were rude or nasty. Big win.

Senior Copywriter: Lyla Abi-Saab
Senior Art Director: Dylan Simel