Champs Sports –– Teaser Campaign

Background: Champs Sports wanted to unite fans through the love of sneakers, sports and hip-hop.
The ask: Team up with DJ Khaled and Todd Gurley to unlock the keys to a secret store location.

We periodically dropped teasers where we knew our fans would find them first: Twitter and Instagram.
One hero video was filmed at Khaled's house–– the ultimate location for the secret store.
And multiple, bite-sized teasers were produced for YouTube and social channels. 
Overall, Champs' Twitter received a much needed bump in overall engagement, and only about 3% of YouTube comments were rude or nasty. Big win.  

Senior Copywriter: Lyla Abi-Saab
Senior Art Director: Dylan Simel