The Facebook Company –– UX, Content
Background: Facebook was looking to bring all of their apps and services together under a new brand.
The ask: Revisit content hierarchy and visual language to simplify a complex, multi-brand narrative.
Background: Facebook was looking to bring all of their apps and services together under a new brand.
The ask: Revisit content hierarchy and visual language to simplify a complex, multi-brand narrative.
We tested and defined navigation language and visual exploration for the overall experience.
And unified content from 50+ pages into three digestible, editorial moments that keep users in the know about FB initiatives and policies.