Savage Skin Care –– Conceptual Branding / Product Launch

Background: MAC Cosmetics continues to push the limits and build out product lines to bring back customers.
The ask: Push MAC Cosmetics out of their comfort zone by launching an original skin care line that caters to men who embrace their rugged nature but still take hygiene seriously.

*Student work- University of Oregon

Writer/Strategist: Chris Puma
Art Director/Strategist: Jason Murray