Cohere AI

Background: Cohere came to BASIC/DEPT with pieces of a brand redesign, and needed help weaving it into their core site.

The Ask: Establish a core narrative and content strategy, evolve the design system, and give hundreds of brand elements a home. What was sold in as a copy/paste exploration, became a revised positioning for the future of work.

Role: Associate Creative Director, Copywriter, Content Strategist