A lot of Googley

I've helped develop a handful of brand and product narratives, and digital experiences across most of the Google network. I’m fluent in Googley. By that I mean the brand voice, and also the business.

Test My Site by Google — Global DR Campaign

Background: For every 7 seconds a mobile site takes to load, 70% of visitors drop off.
The ask: Encourage small businesses across the world to test their site speed via hyper targeted pre-rolls.

Countries: US, Mexico, Germany, Brazil, North Korea, France, Italy, and the Netherlands.
Results: Within six months, close to 74% of targeted users ended up testing their site's performance. 

A World of Thanks by Fi — Interactive Experience

Background: Formerly Project Fi, Google Fi Wireless is Google’s answer for a better way to deliver a simple wireless network.
The ask: Launch a digital holiday gift to drive engagement amongst existing users as well as bolster awareness and consideration for subscribers of tomorrow.

Results: Of the +50% of users whoe engaged, 100% reviewed with positive sentiment. Plus the client called it an "absolute homerun" so that's a win.

Android 8.0 (Go Edition) — Global Launch

Background: Low-end, low-cost devices are a common standard in India and Indonesia. These 4G devices can't withstand the latest OS updates––creating slower, and less dependable experiences.
The ask: Aid the global reveal of Android Oreo (Go edition) with a simple, information-packed website optimized for low-end devices.

Android 8.0 — Product Launch + Landing Page

Background: With more power, speed and efficiency, Android's newest OS update is the best release to date.
The ask: Unlock the personality of Android's first female superhero and introduce Android Oreo as a gamechanging OS update.

Results: The site garnered over 1M visitors within three days of launch.

Google Play Protect — Brand Introduction + Website

Background: Contrary to portrayal and opinion, Android's open source network actually makes it more secure.
The ask: Establish Android as a thought leader in the security space by introducing Google Play Protect –– built-in device security backed by Google.