Ocean Spray UX, Content, Brand
Background: Ocean Spray's new brand identity was way bolder (and wierder) than their website. Most visitors were ending up there by accident, after searching for Ocean Spray products and recipes.
The ask: Give site visitors a taste of the new brand, and an experience they'll actually want to explore.
Background: Ocean Spray's new brand identity was way bolder (and wierder) than their website. Most visitors were ending up there by accident, after searching for Ocean Spray products and recipes.
The ask: Give site visitors a taste of the new brand, and an experience they'll actually want to explore.
Reimagined site navigation to make it more friendly and accurate.
I crossed “manifesto about cranberries” off the bingo list I didn’t know existed.
Composed a consistent language system for everything from CTAs to micro copy.
Made it fun discover recipes, and celebrate an un-heard of obsession with this little berry.
Lost the debate with legal about why “Family Farmers” sounds like… you get it. They didn’t.