Savage Skin Care –– Conceptual Branding / Product Launch

Background: MAC Cosmetics is a go-to in the underground Drag Race scene.
The ask: Push MAC Cosmetics into a new category by launching an original skin care line that caters to men who embrace both sides of their masculinity.

*Student work- University of Oregon

Writer/Strategist: Chris Puma
Art Director/Strategist: Jason Murray