Brand Book: BLK Water
Challenge: Establish a unique voice in an over-saturated bottled water market.
Task: Personify BLK Water as a 'frenemy' to the stand-out millenial.
Challenge: Establish a unique voice in an over-saturated bottled water market.
Task: Personify BLK Water as a 'frenemy' to the stand-out millenial.
Brand Book
Writer: Chris Puma
Strategist: Harley Garner
Designer: Lisa Donato