Test My Site by Google –– Global Preroll Campaign

Background: For every 7 seconds a mobile site takes to load, 70% of visitors drop off.
The ask: Encourage small business owners across the country to test their site speed via hyper targeted pre-rolls.
Countries include: US, Mexico, Germany, Brazil, North Korea, France, Italy, and the Netherlands.

*See how your site compares.

Within six months, close to 74% of targeted users ended up testing their site's performance.