Google Store
Background: The embedded BASIC/DEPT® team is the longest-running, highest-earning partnership within the agency. Together with a team of five Leads, I’ve run the global account since 2023. We concept and execute across the larger Google Pixel, Home, and Health brand and product launches, lead the global 1st and 3rd party content creation, and influence the work within physical Google Store locations in the U.S.
Approach: Make Google Pixel desirable, and build a cohesive brand experience that turns curious shoppers into purchasers.
Role: Writer, Content Strategist, Creative Director, Team Lead
Work: Campaigns, Brand Launches, Product Launches, eCommerce, Strategy, Experience Design, Merchandising and many more
2024-25 Highlight Reel
My influence across Google’s hardware and software brands shows up in many formats and channels. From concepts and campaigns, to retail activations and experience design.
2021 Highlight Reel
The original proposed VO served as a narrative baseline for the positioning and concepting that launched of Pixel 10, 10 Pro, and 10 Pro Fold. Imagine that.