Google Store
Background: The embedded BASIC/DEPT® team is the longest-running, highest-earning partnership within the agency. Together with a team of five Leads, we run the global account – and make an impact beyond a single channel. We concept and execute across the larger Google Pixel Brand, Home and Health launches the global 1P and 3rd party sites, as well as physical retail stores in the U.S.
The Ask: Make Google Pixel desirable, and build a cohesive brand experience that turn curious shoppers into purchasers.
Role: Creative Director, Lead Client Partner, Content Strategist, Writer, and many more hats.
2024-25 Highlight Reel
My influence across Google’s hardware and software brands shows up in many formats and channels. From concepts and campaigns, to retail activations and experience design.
2021 Highlight Reel
The original proposed VO served as a narrative baseline for the positioning and concepting that launched of Pixel 10, 10 Pro, and 10 Pro Fold. Imagine that.