A World of Thanks by Project Fi –– Digital Experience

Background: Project Fi is Google’s answer for a better way to deliver a simple wireless experience.
The ask:  Launch a digital holiday gift to drive engagement amongst existing users as well as bolster awareness and consideration for subscribers of tomorrow.



Users were invited to enter and explore a new world each week.
They were encouraged to explore the worlds, discovering hidden easter eggs, tips and gifts all season long.

The results were undeniable, receiving consistent engagement from over 50% of users.
Plus the client called it an "absolute homerun" so that's a win.